Darren revisits a topical segment from the past looking at Jevons’ Paradox which suggests that as a resource becomes more efficient, it may paradoxically be consumed more. Then Adam looks at some recent controversies about artificial colouring in Froot Loops cereal, how those are labeled in the US and Canada and what that means.
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Jevons’ Paradox
Artificial colours in Froot Loops
Kennedy’s Vow to Take On Big Food Could Alienate His New G.O.P. Allies – New York Times
